Tips to Write Compelling Sales Copy that converts

A Sales copy is written with the aim to either influence readers to buy a product or service, book a quote, subscribe to an email list or newsletter, follow your page on different social media, etc. Remember the sign-up page or “Book a quote” page that pops up when you open a website; that is a Sales copy. Compelling sales copy through its content convinces the visitor to take action suggested before moving forward or getting diverted to another website. These copies are published majorly on company website pages, newsletter pages, emails and in sales brochures.

How to write effective sales copy?

Writing an effective sales copy requires a perfect combination of time, effort, research, practice, and motivation. Following are some tips to help you in creating a good sales copy:

  1. Focus on the benefits for the reader: Always be ready for those unpredictable and indecisive quick readers who may reroute to another website or channel in case they feel bugged by an unattractive sales copy. To keep such readers engaged, always try and focus on the benefits, your product/service holds for the readers to influence them to get enrolled for the same.
  2. Write a trustworthy sales copy: Never brag about the features that are not included in the subscription or enrollment program. Be to the point and credible enough to earn faithful subscribers. Always remember that “Once you create a loyal customer base, it’s tough for a competitor to take that away.”
  3. Be concise but effective: An effective sales copy does not require extraordinary words to drive your audience instead it requires such a content which is easy to understand and focuses on the features and services offered. It may be short but should be efficacious.
  4. Write an influential sales copy: Use your power of words and write a copy which persuades your readers to take action Try to use powerful words in the copy which could leave an everlasting impact on the mind of the visitor and could convince them to take the required action, be it subscription, downloading a free report or signing up for a newsletter.
  5. Choose an appropriate set of the audience: If you are sending your sales copy through emails, then always ensure to devote some time to shortlist your audience as per their issues and needs and try to send them a copy which focuses on the product or service that could help to resolve them. This is very important because none of your readers will get convinced to take any kind of action if the service does not help to rectify their concerns.

In the words of Brian Clark, “Remarkable social media and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, listener or viewer.” So be straightforward, compelling, simple yet effective, persuasive and trustworthy in your Sales copy to drive the right set of audience to the right product.

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