Category Archives: Make Money Online

Tips for Getting Substantial Results through Instagram Marketing

The route of digital marketing is pointing towards overpowering visual and social trade. And talking about the result-generating social media platform, Instagram is leading the movement, making this app the best platform to advertise about your brand. When it comes to marketing products and services through videos and photos, Instagram offers an enormous amount of opportunity. With the great amount of success it is providing to brands, Instagram has become a must-have platform for any social media strategy and digital marketing campaigns.

Here, I have brought for you some of the amazing tips for Instagram marketing, which will help you achieve desired results in minimum time. So let’s start:

  1. Employ photos and videos to share your message:

Instagram is all about pictures and a single photo can convey things more strongly than words. If your aim is to promote your brand through Instagram, then it is important to realize that random photos will not provide you any results. Keep in mind, that the photos you are posting need to be professional, however, they must clearly indicate the main features of the products or services you are trying to promote. Also, you should try to cover an entire range rather than sharing photos of similar products.

Apart from photos, videos also play a crucial role in Instagram marketing. You can ask your colleagues to share a video using a product or showcasing it. Since a live video is becoming a trend and getting a great traffic, you can share a live video, displaying a review of your product. Most of the people over social media, prefer videos and photos over text and media files hold a great chance of going viral as people share them. Also, video and photos are memorable for a longer period of time than a text file. Just you need to create photos and videos that represent the values of your brand aptly.

  1. Use high-quality videos

The thumb rule for increased visibility to your feed is to share high-quality videos and photos. You can take assistance from a photographer or graphic designer. Remember, while posting images on Instagram, always get images from the best angles and edit them you using appropriate filters. You can even use editing tools for this tools, which you can find on Instagram itself.

  1. Try to interact with your audience:

Interaction with your followers is the core of any marketing process. People do not enjoy auto-generated reply and thus for developing business, it is imperative to keep interacting with your customers. You should try to answer their queries as this will enhance user-generated content and improve the credibility of your business. Never underestimate your Instagram followers as they can significantly boost the success of your enterprise.

  1. Uѕе hashtags

Users interact over Instagram using hashtags, which is why hashtags play a vital role in Instagram marketing. Hashtags help you increase your followers and make your content easily searchable. Use trending hashtags to promote your products and services to leverage the benefits of Instagram marketing to its fullest.

Here is all for today, these tips can help you achieve success through Instagram marketing.

For more updates about Instagram marketing, stay tuned to

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Good Luck!


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You’re Losing Money by Not Using Email Marketing!

So, you want to Make Money With Email Marketing? Do you have the list?

When it comes to making online money, the most powerful tool is not social media, SEO or paid search ads…

It’s email.

If you do it right, it could be the massive source of income.

“If you do things wrong with email marketing not only you could fail to see a solid profit, but you could even risk getting into trouble by not following email marketing rules, regulations, and current trends.”

Now, I am going to enlighten how you can trap your list to make some money online with Email Marketing.

Here are four proven ways to monetize your email list:

  1. SELL OTHER PEOPLE’S PRODUCTS: You always have the option to sell other people’s products. It’s not always mandatory to sell your services and products to monetize email marketing. Alternately, you can be an affiliate for other businesses. Go ahead with affiliate marketing because you get commissions from business to send traffic to their site and generate sales.

Let’s see a great example of a grand affiliate connection: An online business tutor offers planning, setting up and operations advice to his clients. To help them turn his advice into reality, he recommends Affiliate Marketing tools — like landing page providers and website hosting services — to serve his clients’ marketing and sales requirements.

There are many companies which offer affiliate programs and you can join them instantly— like

  • AWeber
  • CJ affiliate
  • Amazon Associates
  • Avantlink
  • eBay
  • ShareASale
  • Avangate

Please Note Down: Make sure you have a strong bond with your subscribers. Also, make sure that you recommend the services and products that clearly align with their interests. Or else, they might unsubscribe.

  1. ADVERTISE SPONSOR ADS: You can put in a small paragraph to one of your emails that advertises a particular sponsor offer with a link to their website. You can charge whatever from $50 and up, depending on the size of your Email Listing.
  2. INVITE LIST SUBSCRIBERS TO WEBINARS: Last week I did a webinar called “9 Actionable Tips To Attract Prospects for Your Online Business”. I had 3,450 people register for the webinar of which 80%+ were Email List Subscribers. I knew one thing about the throngs of people who made the event live or watched the replay in the two days after, they were interested in learning “how to attract your customers for your online business.” It was just an opportunity to learn more about my audience and how can I apply better ways to grow my audience.
  3. DRIVE REPEAT PURCHASES: You worked so hard and did everything right. You built a stunning eCommerce store using tools like Shopify and have some really great products and services to sell. And while you are getting a healthy amount of sales, you don’t yet see the revenue growth you wanted. The problem could be that you are not getting enough repeat purchases.

Here is how you can get repeat purchases:

  • Create beautiful and useful transactional emails
  • Put clarity first
  • Make it searchable
  • Add links to relevant products or a referral program
  • Follow up purchases with a useful post-purchase email sequence
  • Ask for feedback on the purchase experience
  • Keep in touch with customers over time
  • Send a regular, segmented email newsletter
  • Setup an automated birthday email
  • Inform customers of special events, offers & promotions

Those are the top 4 ways I made money from my email list last year. What do you think? Is it time for you to take a leap into the Email Marketing world? For those who are already into email marketing, I would like to know how did you make the most of your money from your list last year?

I would love to hear your comments below.

 

For further updates stay tuned to my Facebook.

https://www.facebook.com/christinalimsecrets and http://www.christinalimsecrets.com/

Good luck!

 

#EmailMarketing #MakeMoneyOnlineWithEmailMarketing #Branding #LeadGeneration #ListBuilding #EmailListBuildingStrategies #EmailMarketingStrategies #AffiliateMarketing #MarketingWithChristinaLim


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Why Your Email Marketing Never Works Out the Way You Plan

If you are failing at email marketing, then read this post right away.

So, you are losing money just because your Email Marketing Strategy is not working out the way it should have? Regardless of the effort, you put into refreshing your mailing lists and creating emails; if you are not getting enough clicks, you are simply pouring down the drain. Moreover, you could be making one of the below-listed mistakes.

People who buy products advertised via email marketing spend 138% more than those who don’t get offers by email. And, the recent study shows that on an average, a company that uses email marketing get 30 times back of what they spend.

Another important thing to remember is that 10 years from now and beyond – Email Marketing is still going to be at the core of online commerce. You are simply leaving money on the table if you are not taking into account the Email Marketing.

I repeat email marketing is the coolest thing ever in the history of marketing that lets you boost your online business.

Here are the four key reasons why you are not getting desired results in spite of putting the best efforts:

  1. Sending Too Many Emails OR Too Few: I have subscribed to so many email letters just to get a half-dozen emails within the first week. And it was not fun.

Although, sending too many emails is not the only reason for email marketing failure. Sending too rarely is an issue too. You need to understand the fact that, when people sign up for your newsletter, it’s just because they want to hear from you. If not, then it’s not worth their while, and they might unsubscribe.

This is how you can fix it, send the right number of emails. It is estimated that every two weeks is the kind spot for sending Email Marketing Campaigns. And, my research says that most marketers send emails 2 to 3 times a week.

  1. Poor Email Marketing Model: Poor email marketing copy is another upshot that ruins your email marketing strategy. That begins with the email subject line because people may not even uncover your email if they don’t like it.

Therefore, you should always use high-end converting email subject lines as inspiration and make a great subject line that pampers your subscribers.

People are always interested to know who is sending the email. A no-reply address, an unsigned email or a generic return address are all true signs of spammy marketing. Recognize yourself by making sure that email comes from a real person. You can always include a photo.

What’s more? We have the call to action. Email Marketing CTAs fail because they are unlimited and leave the subscribers stumped about what to click on. Fix your CTA with these tips:

One thing that you should clear in your mind: When you’re scripting a CTA, the words really make a difference because that is what makes people act. Here is what you have to do to make that happen:

  • Use action words
  • Create urgency and scarcity
  • Minimize risk
  • Focus on value
  • Invite readers inside
  • Get personal
  • Foster curiosity and anticipation
  • Avoid friction words
  • Show benefits and social proof
  1. Failing To Understand Your Targeting Audience: At times, email marketing doesn’t work because you neglect the needs of your audience. In short – you don’t fully understand your audience. It’s important to know your subscribers and what they require at each step of their interaction with you.

There are a couple of things you can do to settle this:

  • Create a buyer persona, so you know where your emails are going. Make them detailed; include the goals, values, challenges, and torment focuses so that you see how your emails can help them.
  • Dab Your Email List. After the first email or couple of emails, some marketers send a survey asking subscribers to choose the kind of information they want to receive. This lets your subscribers control the emails they get which ultimately earn trust and help you understand the nature of your audience, i.e., why, what and how they would like to stay in touch with you.
  • You are not personalizing. Have you got the data right? So, use it. Go beyond using people’s names. “Personalize” alone will be a big email marketing trend in 2018 and in coming ten years as well.

#ProTip: For ultimate results, bring into play “Progressive Profiling,” assembling subscriber information over time, so you can make subscribers experience more relevant and personal.

  1. Planning And Testing- The Major Missing: One of the major reasons why your email marketing is not working is a lack of strategy. But, it’s ok, let’s just solve that first:
  • Plan the content of your blog and email campaigns first. Understand your audience and know the kind of content they are expecting from you.
  • Make a pattern of subscriber numbers, opens, clicks, leads, and sales. Now, track and analyze your Email Marketing Campaigns and swap them as required. That will enable you to make sense of whether your concern is inspiring individuals to sign up in any case or to follow up on the messages you send.
  • Not getting enough signups? That’s ok. Try split testing to see if you discover an arrangement that works better or make a lead magnet that your subscribers will find hard to combat.

I believe that Email Marketing works only when you do it right over a long period. With above tips, you can just troubleshoot and fix the reasons why your email marketing doesn’t work.

Liked this post? You can also check my other posts; Warning: “You’re Losing Money by Not Using Email Marketing!” And “How To Influence Sales Through Email Marketing?”

For further updates stay tuned to my Facebook.

https://www.facebook.com/christinalimsecrets and http://www.christinalimsecrets.com/

Good luck!

 

#EmailMarketing #EmailCampaigns #EmailAutomation #CallToAction #CTA #ListBuildingStrategies  #MarketingWithChristinaLim


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8 Proven Facebook Marketing Strategy to Boost your Local Presence

As per a survey conducted by the US consumer panel from comScore, Facebook has the greatest engagement of its users and is the most engaging network amongst all of its competitors. So, when it comes to adopting Digital Marketing strategies on Social Networking sites, the first name that should pop up in your mind is Facebook. But to be a successful Facebook Marketer, you need to be aware of the best Facebook marketing strategies. To help you with the same, we present to you some of the proven marketing strategies to help you in boosting up your local presence in the Digital market.

  1. Facebook Contest: Hosting Facebook contests is a proven method to infuse excitement into your audience and followers towards your products and services. In the words of Henry Cabot Lodge, “Excitement is impossible where there is no contest.” Contests act as a driving force and attract users to get involved, answer the contest’s questions and get rewarded, eventually helping you to get visitors and feedback about their interests.
  2. Facebook posts with photos and videos: A visually attractive post always appeals more users than a normal post which ultimately helps you to reach and engage the majority of your target audiences. So try to use appealing photos and delightful videos in your Facebook page posts to drive more users towards your page and your products and services.
  3. Facebook Advertisements: Advertisements have always been a great way to market any kind of product or service. When we talk about Facebook, it also supports and offers advertisement services to its page Admins through its Facebook Advertising Platform. These services are paid and help you to reach more and more users quite frequently through your Facebook page posts.
  4. Facebook Cover Photo: Never take your Facebook Page Cover photo for granted because it throws the first impression of your Business’ products and services on the users who visit your page. The first time users will try to know more about your services only if they get really impressed by your first impression.
  5. Stay active on Facebook: When we talk about staying Active, we mean you need to share interesting and quality posts day in and day out to keep your followers engaged and interested in your business.
  6. Pinned posts: This is a new feature of Facebook, were they allow page Admins to keep a post pinned at the top of their page timeline. Try to take advantage of these pinned posts to provide important details about your page to the first time visitors.
  7. Stay responsive and interactive: One of the proven Facebook marketing techniques is to stay engaged with your followers who comment on your posts. The more you respond to the comments, the more valued your followers will feel and the more loyal they will become to your brand.
  8. Facebook Insights: When it comes to Facebook marketing for small business, you need to have an insight about your fans, the people reached and the people engaged, to be able to design your posts accordingly. Facebook Insights is a powerful tool that can help you to know more about your followers like age, gender, location, etc.

Facebook is one of the primary platforms to market your brand and business and if you follow the above-stated strategies then apart from gaining true followers, you will also experience a stupendous rise in your website traffic which ultimately will help you to reach long-term benefits in basically no time.

For more information, stay tuned to https://www.facebook.com/christinalimsecrets and http://www.christinalimsecrets.com/

Good luck!

 


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Top 5 Digital Marketing Trends That Will Bring Changes in 2018

Digital Marketing is the process of advertising and marketing products and services on the digital medium using digital technologies. When it comes to Digital Marketing, you have got to stay updated with the popular marketing trends on social networking sites and media; may it be Facebook, Instagram, Youtube or Twitter to achieve your goals of reaching your clients in the most interesting and captivating way possible.

To enhance your knowledge of the latest digital marketing updates and help you stay ahead in your game, we have collaborated a list of top digital marketing trends:

  1. Video Advertisements: Have you noticed the frequency of Video advertisements on each and every social networking site has suddenly risen to an ultimate level? That is completely true… Well, Video Ads are a perfect combination of being attractive as well as informative. So, if you have not started using them up till now, then it is time to switch over to Video Advertisements.
  2. Chatbots: Chatbots have been in the market for quite some time but with the recent Artificial Intelligence improvements, they have suddenly become very popular amongst numerous top brands. Currently, the chatbots are being used majorly for managing customer services which include customer-centric interactions but their use in the marketing industry is expected to rise tremendously in the near future.
  3. Social Media Stories: If you are not familiar with Story-telling on Social media then you need to buckle up fast. Stories are basically a collection of your best moments of the day which vanish after a certain period of time. They are completely different from your regular posts and tweets. With apps like Whatsapp, Facebook, Instagram and even Youtube providing this feature to their users, using Stories will be one of the most famous online marketing trends in 2018.
  4. Wearable Technology: Time changes and so does the market trends. In the past, we were looking at ways of shifting our focus from digital marketing practices on Desktops to Mobile devices but now it’s time to start thinking about Wearable technologies like Smartwatches, Smart bands, Google glasses, etc. In the words of Janna Sampson, “You’ve got to be forward-thinking to stay ahead of the game”.
  5. High-Quality Content: Gone are the days when people used to fall prey to fake and low-quality articles. Now the target audiences have become smarter and more intelligent and prefer to know more about products and services from Digital marketers who speak the truth and connect in the most efficient way with their customers. As Rebecca Lieb said, “Content is the atomic particle of all Digital marketing”. So, try to use high-quality content in all the Digital marketing practices you follow to reach your potential target clients.

Always remember that “Great things never came from comfort zones”. So to stay at the top, step out of your comfort zone, understand the ever-evolving industry and marketing trends and try to mold your Digital marketing practices accordingly to keep your audiences engaged in real-time.

For more information, stay tuned to https://www.facebook.com/christinalimsecrets and http://www.christinalimsecrets.com/

Good luck!

 


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Points to be Considered while Twitter Marketing

With a young demographic to blow and about 300 million active monthly users, Twitter is the highest result-generating platform for digital marketers. Starting a Twitter Page of your business does not involve any rocket-science, it is quite similar to building an account over other social media platforms. However, growing your business through a Twitter account and building up your brand through active participation in this platform is what require tricks, tactics, and skills. If you aim to convert Twitter into a platform that can generate leads for you, then it is imperative to start on the right foot.

Growing an account on Twitter require much more than simply sending updates through tweets, whenever you are launching a new product or have an upcoming event. You need to be active, engage with your audience from time-to-time and have personable interaction with them and not through any Artificial Intelligence system.

Here, I have brought some of the key points, that is more a like a crash course for Twitter Marketing.

So let’s start:

  1. Try to Get Perceptible Results through Twitter Participation:

Many brands and business do mistake by believing that they simply need to get the number of likes and followers they have got. But, it is important to keep in mind that these platforms can generate converting leads through your activities. Your marketing techniques should be focused on provoking people to share or re-tweet tweets, which would help in disseminating your message to a large group of people. The gist is, one must concentrate to enhance the number of real and active followers, rather than getting followed by the people who do not care about your actions.

  1. Decide the Role of Twitter in your Marketing Campaign:

If you want to succeed, then it is important to have well thought of and well-planned techniques, letting random things will lead you to nowhere. And, for this, it is also important to determine the role of Twitter in your marketing plan. Firstly you must try to find out whether you simply want to use Twitter to promote offers and discounts or want to generate traffic to your company’s blog through tweets and re-tweets. Building a consistent idea will help you achieve high results through Twitter marketing.

  1. Plan the Content:

All the successful companies, follow a single thumb rule while publishing tweets over Twitter and that is they over-sell attitude. The content you are sharing should not a simple advertisement of your products and services, rather it should be about the people you are targeting. As long as you provide your audience with informational content, they will be willing to take your services or your Brand as a whole, into account.

Whether it is about reputation management, networking, branding, driving engagement through activities or sharing content, Twitter is an excellent platform. Just you need to learn is, how to use it for your benefit.

This is all for today.

For further updates about online marketing, stay tuned with our Facebook.

You can also reach us through https://www.facebook.com/christinalimsecrets and http://www.christinalimsecrets.com/

Good luck!


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Four Trends that Will Rule Social Media Marketing This Year

In this time and age, social media has become an effective platform to pull the attention of your target audience and expand the reach of your business. However, marketing techniques over social media platforms are changing at a faster pace and it has become important for brands and business to remain aligned with this technology in order to enhance their conversion rates. Here, we have brought trending social media marketing tips to make your brand noticeable.

These tips will keep you ahead of your competitors in this dynamically changing world of social media and enhance your business reach in 2018.

So let’s begin:

  1. Focus on Live Video:

Live Video content is sure to grow, as it boasts the power of bringing the engagement of users to its utmost. Live videos gain 6 to 7 times more engagement than non-live posts. Live videos are an excellent source to get comments and like, all together at the same time and help in building the community. So, if Facebook is the core of your Social Media Marketing strategy and you are looking forward to adapting the latest changes, then Live Video is the thing with which you can start.

  1. Personable Engagement with Audience:

In this technological era, where automation has become prominent, it usually surprises people, whenever they get the human response. Applications like Facebook Chat Bots have made it easy to offer unparalleled customer service, however, when you are working through social media, you should try to have a real conversation with your audience. To build a close-knit community of raving fans, it is important to have personable engagement with the audience.

  1. Leverage your Presence through Messaging Apps:

Several marketers undermine the power of Facebook Messenger and WhatsApp and consider these apps as alternatives to primitive messaging. But, it is important to understand that these messaging apps are great platforms to communicate one-on-one with your customers and offer you excellent opportunity to leverage the presence of your brand. Through these apps, you can provide the required assistance to your customers, without having them to wait much.

  1. Try to Go for User-Generated Content:

Influencer marketing or more precisely, micro-influencer marketing will be more effective this year. Influencer marketing is a method in which brands use the audience as a means to promote their services or products. For this, you need to figure out the way through which your audience can generate content for your on their behave. There are several leading brands such as Starbucks which employ user-generated contents for their promotion and dominate social media platform.

Above-mentioned four tactics can help you achieve far better results through social media marketing. Digital marketing, along with social media marketing is changing with the swift pace and every now and then, there is a new trend which surfaces for a year and so. Thus, it has become crucial for marketers to remain aligned with the popular trends and keep them updating according to the choice of their audience.

For further updates, stay tuned with our Facebook and keep visiting

https://www.facebook.com/christinalimsecrets and http://www.christinalimsecrets.com/

Good luck!


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The Lazy Way To Email Strategies And How To Keep Your Email Marketing Fresh?

An email list is the marketing gift from heaven. Not only is this an instant link to your target audience, but also you are conversing with a group of people who simply love your brand so much that they have welcomed you into their inboxes. They are interested in your brand, able and willing to act, and you’ve just got no less than 1,000 names to begin.

So, when your customers come to you with 10% open rates and even lower click-through numbers, you must know how to turn that around.

There are some reasonable tricks you most likely understand now—Email personalization and list segmentation are assumed. But Email Marketing Campaigns, much like the rest of technology, are frequently changing, and email strategies that worked in 2015 are minimally effective today.

Email Marketing is not dead – that debate is over. Emails are the best method to advertise a business. Even the smallest businesses are ready to admit that it’s the best approach to win and hold clients.

Ultimately, this medium has turned out to be extremely aggressive. With an ever-increasing number of retailers sending mailers left and right, clients have become acquainted with disregarding email messages (unless they’re too good). So to emerge in a crowded inbox, you have to leave a mark.

And now, I am pretty confident that whatever I wrote above is not a surprising bit of information for you. However, building emails that get noticed is a daunting task. Also, this is the place the strategies given beneath can help:

Moreover, Knowing the fresh tricks can enable you to surprise your customers by uncovering new levels of engagement in a rundown they’ve been sitting on for years.

Let’s get this show on the road:

Subscribe To One Good Brand Mailer Daily: Email Marketing works like magic and to make it work more magically you have to send messages on a regular basis. Churning out the good emails is a big thing. But, there is a quick-fix to this problem subscribe to the email list of at least one email-savvy brand daily.

Why?

Because it barely takes a minute to do this and over time it will build a support base for you to take inspiration from when you are out of ideas and thoughts.

  1. Scan your inbox consistently: One of the most productive ways to start every workday is to check your inbox daily for some dose of motivation. See what gets your attention and endeavor to discover why it did? When you understand the reason behind it, you can utilize similar tricks while making your messages to capture the attention of your audience.
  2. Browse your competitor’s Email Campaigns: You are most likely, as of now, watching out for your competitor’s Email Marketing Strategies which is extraordinary, but, take this snooping a step further by browsing their email messages. See what marketing campaigns they’re sending. Check if you are dropping out on any of them? This competitive analysis can likewise enable you to consider even those strategies that your competitor might have overlooked.
  3. Turn To Pinterest For A Daily Dose Of Inspiration: Pinterest offers an abundance of Email Campaigns and flawlessly composed infographics to get motivation from. Moreover, there’s so much more outside of your right scope to get your creative juices flowing. And the best part is that it’s public-driven; some of them might have come from your competitors, influencers, and audience in your business. These e-mails are there for a reason; something about them enforced people to pin it. Generally speaking, understanding what customers love about an email can help you in designing better emails.

“THE BEST MARKETING DOESN’T FEEL LIKE MARKETING”

  1. Read No less than One Email Promoting Article Each Day: Do you know Google serves more than 6 billion outcomes for the keyword ‘Email Marketing?’ These aides are an extraordinary wellspring of finding out about the most recent patterns and best practices in your industry. Keep in mind,

“Reading is to the mind what exercise is to the body.”

Growing people read every day to build up their knowledge. In order to make your learning process healthier, you can learn a few hacks to make your List Building Strategies more effective than ever. The digital world is fast-paced, and with the wealth of content, there is so much more to explore every day. So, indulge yourself in good content to help your learning.

  1. Create Emails: Last but not the least. Regardless of what number of marvellous emails you check, or what number of articles you read, you won’t turn into a master until the point you start doing. Learn as much as you can, yet bear in mind to actualize what you’ve realized or you will overlook it soon enough. Moreover, set your learning in motion to perceive what works for your own particular business and so forth. Much the same as each other marketing procedure, email marketing requires discipline, patience and a good strategy to get excellent outcomes. Rely on these simple daily habits to become a better marketing professional.

And yes, while the six steps above might seem like a lot to do every day, I promise you that once you start rehearsing them, they would all be able to be refined in close to five to seven minutes per day. Also, they will begin delivering positive outcomes a lot sooner than you might suspect.

For more information, stay tuned to https://www.facebook.com/christinalimsecrets and http://www.christinalimsecrets.com/

Good luck!


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How To Pull Off End Users And Influence Sales Through Email Marketing?

Are you tired of getting junk mails and think that your customers are tired of them too?

Sometimes, our own bad experiences with Email Marketing convince us that it doesn’t work. But, do you know? A recent research proves that Email Marketing is indeed the second-highest sales trigger in e-commerce. Outperforming both Facebook and Twitter when it comes to sales.

And, the only thing more powerful than email marketing is the traffic generated from search engines. Once you are done with the basics of SEO, it’s time to focus on Email Marketing That Converts.

Do you have salespeople in your business whose job is just to convert new leads into customers? If so, it is an unfortunate truth of life that

“ONLY 50% OF LEADS GENERATED BY BUSINESSES ARE QUALIFIED BUT NOT YET READY TO BUY.”

So, what are you going to do with those leads?  You have spent your entire money and time getting them; you need to do something big.

Break into Email Marketing.

In this post, I will show you how you can set up an uncomplicated email workflow that can further convert more of those leads into customers over time.

How Email Can Facilitate Leads Into Buyers

Okay, let’s imagine you SELL the BEST WOMEN’S CLOTHING ONLINE.

You have an excellent website where people can reach out to you and read about your services, and you generate leads through a “GET AN INSTANT QUOTE” from your site.

You get 15-20 people submit that form every week, and the people in your sales team get back to every one of those inquiries with requests based on the information they provided.

Sadly, just around half of the people, you invest time making cites perpetually convert into customers. The other half you never get to hear from again.

How Can Email Marketing Tools Help You?

By setting up an Email Automation workflow to deliver explicit content and posts to these leads, you can stay in contact with them and encourage them to put into use your products or services.

The greatest part about it is, it can all be automated. While you are busy generating more inquiries, these emails can be working to close your “to be had” leads in the background and increase income for your business.

Let’s dive in and read some of the easiest ways on how to Influence Sales Through Email Marketing:

  1. Just Offer The Voluntary Subscriptions: Because asking people to subscribe to your mailing list mandatory at checkout seems tempting. This can appear to be excessively pushy and prevent you from developing a relationship with your customer before it even begins.
  2. Give The Option To Unsubscribe: This runs as an inseparable unit with the first tip, and it’s massively critical. Clients feel more secure when they see the “Option To Unsubscribe” at the bottom of each newsletter you send, and with this, in mind, they know that they can quit whenever and that you will regard their desires. You may lose subscribers for a shorter period, but over the longer terms, it’s a best practice that builds trust in your brand.
  3. Personalize Your Emails: If possible, approach your email recipients by their first name. If you don’t have a name on the list, then keep the email general with a familiar tone. Follow this route for best results.
  4. Conduct Timed Discounts On Your Products And Services: Customers react well to discounts that you send them ahead of personal events like birthdays and wedding anniversaries. Apparently, you can also try posting timed discounts for all the big shopping holidays like “BLACK FRIDAY SALES” emails tend to be well-accepted because people are anticipating sales and actively searching for the deals.
  5. Use A Newsletter Calendar To Stay Ahead Of Holidays: Don’t get stuck crafting your Valentine’s Day newsletter on February 13th. Plan in advance the holidays to target which will save you time, effort and stress.
  6. Show Cutting-edge Products While Taking Pre-Requests: Highlighting your new collection in an email, and offering the open door for pre-orders, is an approach to influence loyal customers to feel rewarded while making life less demanding for you on the business end.

#ImportantToRealize: Your newsletter is an amazing shot to demonstrate your clients what it’s really like behind all the glamour and glitz of your beautiful online store. It’s additionally an outstanding approach to connect with your clients without having a sales focus, which fortifies your relationships.

Points Often Overlooked

  • Start with one Newsletter a month. Once you’ve started, you can increase your frequency to whatever feels right for your business.
  • Have A Prominent email Sign Up Bar On Your Web Site
  • Use A/B Testing To Optimize Your Emails
  • Reward Loyal Customers
  • Attract Dormant Customers To Come Back
  • Keep Selling, Even In Transactional Emails
  • Regulate Your Email List Growth Strategies With Other Paid Advertising Campaigns
  • Build Conversion Opportunities Into Your Emails To Get People Used To Clicking
  • Send Referral Codes With Your Emails
  • Remind Customers Who You Are, Every Time.

Email Marketing is the best means to keep in touch with old customers, reminding them why they bought from you in the first place and keeping them up to date with what’s happening with your business. It’s also an effective technique to reward loyal customers by offering them discounts. Or incentivize customers who haven’t been back in a while to stop by your online store.

The layout of an email also gives you more room to get your message out there and say things that just won’t fit into a 280 character tweet. Not every tip will be appropriate for you. However, implementing the ones that are meant for you will definitely boost up income and give you the push in sales you have been looking for!

For more information, stay tuned to https://www.facebook.com/christinalimsecrets and http://www.christinalimsecrets.com/

Good Luck!


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How to Effectively Market on Instagram

With more than 500 million users, marketing on Instagram becomes a top priority for an amplifying growth of your business. It is an amazing platform to reach clients and customers from all around the world and engage them in your business products and services. When it comes to marketing on Instagram, people always ask me this question, “how to do Instagram marketing?” Well, to market your products and gain clients and a good customer base, you first need to earn Instagram followers. And to help you with that, I am here with some super awesome Instagram marketing tips.

  1. Use free Instagram tools: If you would like to use your profile for marketing your business products and services, then first convert your personal profile to a business profile and then get access to free Instagram tools which would allow you to run advertisements, share contact details as well as get insights about your engagement amongst your target clients.
  2. Promote your Instagram posts: If you have got a huge follower base on other social networking sites like on Twitter, Facebook or LinkedIn, use those platforms to promote your Instagram page amongst your followers and engross them on Instagram too.
  3. Maintain a healthy interaction with your followers: One of my Instagram marketing secrets is that whenever someone comments or likes my Insta post, I make sure to reply them back as soon as possible so that they feel important and instantly start following my page.
  4. Create Interactive hashtags: Hashtags are Instagram’s way of expressing your random thoughts using ‘#’ symbol. When you create an interactive hashtag and link your products and services to that hashtag, then to get featured on your page, the users of your product start re-using your hashtags leading to a marketing cycle eventually helping you gain more clients.
  5. Be creative in your posts: Try to be as creative as possible while sharing your posts by using amusing images to keep your followers entertained and gained new followers as well.
  6. Offer discounts: Offering discounts is always the best way to attract clients. Remember those posts on Instagram where they sell their product almost free with just delivery charges involved. Well, that is an amazing marketing strategy to attract clients. So always try to offer persuading discounts and deals to your followers in order to captivate them.
  7. Do not bug your followers: Being active on social media is one thing and bugging your followers every second of new posts is another. Try to be an active Instagrammer and share your posts often but at certain intervals.
  8. Share product stories: This is a new feature of Instagram in which you can create short stories. Try to post customer centric attractive stories about your product to increase your follower and client base. As said by Seth Godin, “Marketing is no longer about the stuff that you make, but about the stories, you tell.”

Instagram is a great marketing platform, so use it wisely by posting customer stories, sharing amusing and creative product images, using interactive hashtags and getting actively involved in compelling conversations with your followers to eventually earn an amazing clientele.

For more information, stay tuned to https://www.facebook.com/christinalimsecrets and http://www.christinalimsecrets.com/

Good luck!


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