6 Footsteps To Give Life To Your Automated Follow-up Sequence

Email Marketing is a standout amongst the most brilliant strategies in your digital marketing toolbox. Why? Because once you pay to acquire an email address, you can email that individual as much as you prefer without spending a penny more on advertising (as long as they don’t unsubscribe).

You need an Email Marketing Strategy to generate maximum ROI. Automating email marketing with email sequences takes it to another level because you’re putting email marketing on autopilot. Yes, that’ right and below are some of the lesser-known facts about Email Marketing.

  • Email marketing has an ROI of 3800%
  • Email is forty times more effective in acquiring new customers than Facebook or Twitter
  • Email is the preferred source of business communication for 72 percent of consumers

Without email marketing, you are leaving a lot of revenue on the table.

#ProTip: Use email sequences for high paying clients because they generate the biggest ‘bang for the buck’ – Spend the time and resources up front, and later reap the perks of the sequence for many years after that.

What takes over is – “A 6 step process” that will create a one of a kind follow-up strategy for your business, ensure you are automating and achieving as much as possible, and enhance the general understanding for your contacts.

  1. Get a New beginning: To build up a new and improved strategy, overlook your old follow up sequences. Rationally put them aside and begin once again without any preparation with a fresh perspective. We are shooting for an entire, “top to bottom” upgrade of your follow-up Sequence. Altering or adding to what exists would just prompt incremental additions. Rather, we will make something crisp and motivated to accomplish a noteworthy jump in the performance.
  2. Pick Your Destination: We are going to develop two separate follow up sequences – one for our prospects and one for our customers – because our focus changes after their first purchase. By then we move from helping a contact understand why they ought to work with us, educating them, and building trust, to customer service, empowering replicate purchases and getting referrals. As you create your fresh follow up strategy, you would like to be guided by a clear picture of the ideal “know-how” you want each contact to have before and after they make a purchase.

This “extreme” experience won’t go off alone. We will get it going by defining it, imagining it, and after that taking a shot at it.

Now, create in your mind the ideal experience you want each contact to have, and create a summary recounting the experience you want them to have as a customer and then the experience you would like them to possess as a prospect. Keep these descriptions short. It’s okay to go all-out for a multi-faceted experience, but don’t go overboard. Give attention to important things you want them to get out of your follow-up. Think about this as a statement of purpose for your automated follow-up. It should be inspiring, but not specific.

  1. Identify What To Do Along The Way: Spend some time bearing in mind “Ideally, what would my automated follow up do for me?”

 Would you like your automated follow-up to?

Increase referrals? To create trust? Strengthen your relationship with prospects? Collect feedback and experiences? Reduce refunds? Educate on benefits? Describe available product options? Increase order frequency? Establish you as an authority? Create more affiliates and resellers? Increase your social media following? Reduce customer support requests? Educate on the industry? Develop a community? Increase order size? Identify and assign hot leads? Make repeat sales Shorten the buying cycle?

This is where you pick the results which follow-up produces. These goals shouldn’t be specific or measurable. In fact, it’s better if they aren’t. Don’t bother yourself with how you are going to carry out any of this, at least, not yet. That will only choke your creativity and pointlessly lower your ambition. If not, just focus on what you’d like to do without restricting yourself to what is attainable or practical.

Write down the ideas as they strike you. The more ambitious the list, the better. Expand the limits of what is possible so you will generate the Best Automated Follow-Up Sequence that does everything for you and your contacts.

When you are finished with the list, sort out a bit. Isolate your objectives. Regardless of whether they are pre-sale (prospect) or post-sale (customer), put them in chronological order as well as you can.

  1. Get There BY: This is where our real work begins. Connect methods to each goal by finishing a “by” statement: Put a considerable measure of efforts into conceptualizing all the ways you could achieve these objectives. Again, don’t confine yourself to what you believe is attainable because you will unnecessarily drive yourself off from some of your best ideas. Simply list off every idea you have for how you could achieve an objective.

Don’t settle when you’ve got 3-5 good ideas, keep pushing yourself. Your first five ideas will be very safe, and probably things you have been considering anyway. Your best ideas might be numbers 17 and 31, but if you stop at number 5, you’ll in no way hit upon them.

If you do it correctly, this footstep will breed some of the best ideas for mounting your business you have had in a long time. Circle, star, or highlight the most brilliant ideas you came up through.

Even after sorting out the wheat from the chaff, we cover disorganized and an intimidating list of ideas which is not of much help, so it’s time to…

  1. Make A Plan: When you feel satisfied regarding your follow-up has achieved the vision you created in Step 2: Judge where you are going and the goals you devised in Step 3: Know what you’ll do ahead, it’s time to hit the bullet. Make a listing of what you need to build to make this happen. It’s reasonably going to be the content you need to write, such as e-mails or complementary info. However, there can also be completely new projects you have to map-out. Like:
  • Building a “one-click upsell” script, or some
  • Executing a refer-a-friend program,
  • Graphic design work.

It may be useful to utilize a project management application so you can separate it into significant approaches and plan the sources required for each venture.

  1. Learn From Where You Have Been: It’s probably going to take a while to implement your new automated follow-up strategy, so you have a chance to ensure you’ve mined your old follow up sequence for every one of the information it holds before exchanging. Make sure you set up our Google Analytic integration so that you can track link clicks in specific emails and automation, see how contacts go on to interact with your website and know what purchases and “goals” your email marketing and marketing automation are responsible for.

Whether you are making your first follow-up sequence, or you have been working on this for a considerable length of time, your follow up sequence should be the result of a well-defined plan for achieving the outcomes that matter to your business. If you repeat this procedure consistently, you can continue making experimental sequences to beat the performance of your demonstrated, “control” sequence. Along these lines, you can continue testing your best work and persistently endeavor toward that ultimate follow-up sequence that automates as much of your business as possible and produces happy, satisfied customers out of your leads.

Brace yourself with the Best Automated Follow-Up Sequence with these footsteps. Want more like this? Keep following the page for every update on email marketing.

For more information, do not forget to visit:

www.christinalimsecrets.com.and https://www.facebook.com/christinalimsecrets

Post Footer automatically generated by wp-posturl plugin for wordpress.

  • Twitter
  • del.icio.us
  • Digg
  • Facebook
  • Technorati
  • Reddit
  • Yahoo Buzz
  • StumbleUpon

Leave a Reply

Your email address will not be published. Required fields are marked *